In this communication, I wish to share the transformative path forward to grow our extraordinary company.
When I founded MarketsFlow in 2017, I knew it would have a very exciting journey irrespective of the economic cycles.
The highly innovative portfolio optimisation platform won multiple awards over the last 3 years, and then last year in June, we launched the first pooled capital portfolios of its kind globally.
Whilst it was a very exhausting journey we had a lot of fun with numbers. Yes with numbers, oddly enough!
We had already established that we were one of the most innovative firms in portfolio data optimization, and now applying this to pooled capital portfolios.
So what was lacking and where to next for MarketsFlow?
Two important things – spirit of the product, and having a mainstream product appeal.
By spirit, we mean the character of our company and its products. We were too dull and dry, just like the other tens of financial apps out there.
Our investment product only addressed 5% of the market. We now wanted the Target Addressable Market to be 100% and most importantly wanted a kick-ass product appeal.
So what did we do about it?
Last November, I sat down with one of our Advisory Board members and looked at the Micro-savings and Round-Ups market, I immediately felt that we could build a far superior savings product from a functionality perspective. Such products appeal to 40% of digital banking customers which total 10M in 2020.
We immediately started working on one of the most functionally advanced Micro-savings and Round-ups accounts in the UK and abroad.
In terms of the spirit, the product had to be enchanting. We were looking for immersive lifestyle inspiration.
If Apple, Disney or Pinterest were to come up with savings account or a piggy bank, this is how they would do it.
As we clocked countless hours in creative brainstorming, we finally got our epiphany moment.
We had to build a dream savings platform, which would enable users to live a better and fuller life. Now we had to make it fully immersive by adding social media style functionality. Simply brilliant!
None of this would be possible without an amazing set of characters, who cherish data mining as much as creative design, storytelling and immersive UI/UX.
We also wanted to design the best App for fintech, period.
Here it is!
Thanks to Paul, Catherine, Evgeny and Laszlo, I am very proud to unveil the new MarketsFlow, which is now Strowz.
The genesis of Strowz comes from San Francisco’s Golden Gate Bridge. The architect of the Golden Gate Bridge was Joseph Strauss – we changed the Strauss surname to be Strowz. The bridge symbolises the access path to your dreams.
Now we want to Strowz your dreams!!
Dream savings need not be dull, its time we added a bit of colour.
Discover our App logo animation.
When is the launch, and what next for Strowz?
This is incredibly exciting as we will be launching this week. Yes, this week.
The Strowz team invites you to pre-register here for exclusive early access.
We are giving away £500 on 31st of March to one of our users who creates a dream savings on the Strowz App. Here are the competition details
Seedrs and London Underground Advertising
In April, we will launch our Seedrs campaign and then in mid-April we will be advertising on London Underground in 1650 plus carriages.
Along with the £500 prize in March, we will be giving away £500 cash prize in April to one of our Strowz users. We want everyone to realise their dreams savings, and our prize will play its part.
We will be launching an immersive content-driven marketing campaign to fuel the traction of our Strowz App.
The future of the Strowz App is now Micro-savings, Rounds Ups and Investments.
Visit strowz.com for more info. Pre-register here for a chance to win £500 by March 31st.
If you have any feedback or thoughts, I would love to hear from you.
Lets Strowz our dreams!
Yours,
Tom
Founder and CEO, Strowz
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